Dr.V.Sritharan
B.Com(Honours), M.Com, PhD
Senior Lecturer Gr. I
+94718564867
vinasithambysri@univ.jfn.ac.lk
Research Interests:
Accounting, Financial Management, Cost and Management Accounting, Quantitative methods for business and Research Methodology in Accounting
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Degrees
- Bachelor of Commerce (Honours) from University of Jaffna, Sri Lanka
- Master of Commerce from University of Kelaniya Sri Lanka
- Doctor of Philosophy (PhD) Huazhong University of Science and Technology(HUST), China
Resource Person
- Appointed as resource person for micro finance training programme for thrift society field officers 13th -15th of December 2010and 21st-23rd of April 2011.
- Appointed as resource person to workshop for community catalyst by UNDP from 01.09.2011 to 31.12.2011 at District Secretariat kelinochi and Mullaithevu and University Of Jaffna for members of Community based Organizations (CBO).
- Appointed as resource person for Orientation training programme for the graduates from 28 Sept – 03 Oct, 2020.
Institutional Development
- Contributed to revision of the Curriculum for restructuring syllabus for Internal Undergraduate in August 2011.
- Contributed to course units and Detail Syllabi preparation for External students in April 2012
- Contributed as a Treasurer for University of Jaffna International Research Conference (JUICE)-2016
- Contributed as a Proposal writing committee member of higher education for the twenty-first century (HETC) project for the faculty of Management studies and Commerce, University of Jaffna.
- Contributed as a Proposal writing committee member & procurement plan writer of higher education for the twenty-first century (HETC) project for the external unit, University of Jaffna.
Teaching
Undergraduate Teaching
B.B.A degree programme
- Accounting
- Financial Management
- Cost and Management Accounting
- Quantitative methods for business
- Research Methodology in Accounting
- Accounting Standards and Corporate Reporting
Inter-faculty Teaching
- Cost and management accounting- Faculty of Science for the academic years of 2013/2014, 2014/2015, and 2015/2016.
Visiting Lecturer
- Appointed as a visiting lecturer for Diploma in Human resource management from 28.11.2011 to 25.03.2012, conducted by Faculty of Management Studies & Commerce
Admin Roles
- Deputy Director / Training and Development, Centre for Open and Distance Learning (CODL) from 01st of December, 2020 to date
- Deputy Proctor / Faculty of Management Studies & Commerce from 18th of November, 2020 to date
- Member of Action committee-International Conference on Contemporary Management (ICCM)-2021
- Member of Board of study in Bachelor of Commerce degree programme (External) of CODL from 09.10.2020 to01.12.2020.
- Member of Grievance Committee of the Center for Gender Equity and Equality, University of Jaffna from 24.06.2019 to 31.10.2019.
- Student Counsellor, Faculty of Management Studies & Commerce (2018/2019, 2019/2020 & 2020/2021).
- Member of Editorial Board-International Journal of Accounting and Business Finance from 21.11.2018 to 21.11.2021.
- Member of Academic Student counseling Committee from 09.05.2018 to 09.05.2021.
- Member of IQAC for Faculty of Management Studies & Commerce from 05.11.2015 to0511.2019.
- Member of Editorial Board-Journal of Business studies -2013
- Member of Local Organising committee-Jaffna University International Research Conference (JUICE)-2012.
- Senior Treasurer, Commerce Students’ Union- 2011/2012.
- Executive committee Member- University of Jaffna teachers’ association-2009/2010
- Secretary/University of Jaffna teachers’ Association -2008/2009
Research & Publications
- Aravinth, S., Sritharan, V. (2021) INTELLECTUAL CAPITAL EFFICIENCY AND FIRM PERFORMANCE: A STUDY OF LISTED MANUFACTURING COMPANIES IN SRI LANKA. International Conference on Contemporary Management [ICCM-2021], 42
- Sritharan, V.(2019). Inventory management practices impact on gross profit margin: A study on beverage, food and tobacco sector listed companies of Sri Lanka. EAISR International Academic Conferences conducted by European Academic Institute for Scientific Research, Berlin, Germany
- Sritharan, V.(2018). Firm size influence on profitability of sri lankan diversified holdings firms. International Journal of Advanced Research in Management and Social Sciences, 7(6), 34-44.
- Sritharan, V.(2015). Does firm size influence on firm‟ s Profitability? Evidence from listed firms of Sri Lankan Hotels and Travels sector. Research Journal of Finance and Accounting 6 (6), 201-207.
- Sritharan, V.(2015). Do tax shields of debt and non debt impact on firms’ performance? Evidence from Sri Lankan Land and property sector. Research Journal of Economics & Business studies 4 (05), 10-22
- Sritharan, V.(2014). Determinants of capital structure-a study of listed banks finance & insurance companies in colombo stock exchange in Sri Lanka. International Journal of Economics, Commerce and Management 2 (10), 1-17.
- Sritharan, V.(2014). Measuring Service Quality Dimensions: an Empirical Study of Private Hospitals in Jaffna District, Sri Lanka. Journal of Marketing and Consumer Research 3, 18-25.
- Rajumesh,S.& Sritharan, V.(2014). Influence of moderating variables on attachment, brand trust and loyalty relationship. International Journal of Economics, Commerce and Management 2 (4), 1-14.
- Zhang, J., Rajumesh,S.& Sritharan, V.(2014). Brand affect, brand trust, and perceived value: Their impact on brand loyalty. EXCEL International Journal of Multidisciplinary Management Studies 3 (12), 1-11.
- Sritharan, V. and Rajumesh, S. (2011). An investigation of customer satisfaction determinants: an empirical study in Jaffna district private banking sector. In K.Maran (Ed.), International Conference on Competency building strategies in business and technology. 1, pp. 63-73. Chennai: Masilamani Pathippagam.
- Sritharan, V. (2011). “Personal Characteristics and Patient satisfaction: A Special Reference to Selected Private Hospitals in Jaffna District, Sri Lanka”. international conference on“LEADING BEYOND THE HORIZON: ENGAGING FUTURE”. Annamalai Nagar, Tamil Nadu, India – 608 002: Department of Business Administration Annamalai University.
- Sritharan, V. and Velnampy, T. (2011). Service Quality and Customer satisfaction: A Study of Selected Private Hospitals in Jaffna District, SriLanka. In H.Kottawatta (Ed.), 8th international conference on Business Management 2011 (pp. 506-512). Colombo, SriLanka.: ICBM 2011 and Faculty of Management studies and Commerce,University of Sri Jayewardenepura.
Awards & Grants
…
Activities
Attended Conferences and workshops
- University of Jaffna Annual Research Conference-2010
- 8th international conference on Business Management 2011 (pp. 506-512). Colombo, SriLanka.: ICBM 2011 and Faculty of Management studies and Commerce,University of Sri Jayewardenepura.
- international conference on“LEADING BEYOND THE HORIZON: ENGAGING FUTURE”. Annamalai Nagar, Tamil Nadu, India – 608 002: Department of Business Administration Annamalai University._2011
- international conference on Competency building strategies in business and technology, Sri Sai Ram Engineering College, Sai Leo Nagar, West Tambaram,
Chennai – 600 044, Tamil Nadu. India._201. - University of Jaffna International Research Conference (JUICE)-2012.
- University of Jaffna International Research Conference (JUICE)-2016.
- 3rd International Conference On Contemporary Management [ICCM] 2016
- 4th International Conference on Contemporary Management [ICCM ] 2017
- 5th International Conference on Contemporary Management [ICCM]-2019
- 6th International Conference on Contemporary Management [ICCM]-2021
Reviewer
- University of Jaffna International Research Conference [JUICE]-2012.
- International Conference on Contemporary Management [ICCM]-2021